Nicole Fernandes is an employer brand & culture leader with 10 years of experience working with businesses to help solve their people challenges and transform workplace culture. With a background in human resources and employee engagement, complemented by an education in research psychology and marketing, she has a solid understanding what drives an organization and its people, and putting in place programs that align their interests and foster growth.

She consults with some of the most well-known brands to uncover their authentic employee value propositions, build comprehensive employer brand and culture strategies, and help drive measurable results for HR and the overall business. Nicole is also the head of the Diversity, Equity, and Inclusion (DEI) practice at Blu Ivy Group, leading them and their clients in implementing holistic, data-driven, and unique strategies to creating workplace cultures where people feel that they belong.